In the world of business, the term “company culture” has become a buzzword. Many leaders understand the significance of having a strong organizational culture, but there is a common misconception that culture can be left to develop on its own. This couldn’t be further from the truth. In reality, leaders play a pivotal role in shaping and maintaining the culture of their organizations.

More Than Perks and Policies

Culture often is mistakenly equated with the perks and policies a company offers, such as casual Fridays, ping-pong tables, pizza parties or flexible work hours. While these elements can contribute to a positive work environment, they are not the essence of company culture. Culture is the shared set of values, beliefs, behaviors and attitudes that define how an organization operates. It influences how employees interact with one another, with customers and with the public. It’s a powerful force that impacts every aspect of a company’s success.

Why Leaders Should Shape Work Culture

Culture Reflects Leadership: An organization’s culture is, to a significant extent, a reflection of its leaders. The values and behaviors of leaders set the tone for the entire team, and employees often mimic their actions. If leaders don’t actively promote a positive culture, it won’t develop on its own.

Culture Requires Consistency: It’s not enough to draft a company culture statement and let it collect dust on a shelf. Leaders must consistently model the desired culture through their actions, decisions and communication. Inconsistencies send mixed messages to employees and can undermine the culture.

Culture is a Continuous Process: Culture is not something that can be set and forgotten. It’s an ongoing process that evolves over time. Leaders must regularly assess the culture, identify areas for improvement and make adjustments as needed.

Culture Impacts Employee Engagement and Productivity: A positive workplace culture directly correlates with employee engagement and productivity. Engaged employees are more motivated, innovative and committed to their work. Leaders who neglect culture may find their teams disengaged and unproductive, leading to less-than-impressive results for the company.

Culture Shapes Recruitment and Retention: A strong culture attracts and retains top talent. Potential employees consider company culture when evaluating job opportunities. Likewise, existing employees are more likely to stay with a company that has a culture they identify with and appreciate.

Culture Affects Reputation: In the age of social media and online reviews, news of a toxic or unhealthy work culture can spread quickly. Leaders must actively work to build a culture that enhances the company’s reputation, both internally and externally.

While leaders can’t delegate culture, they can certainly inspire, guide and shape it. Building and maintaining a healthy work culture requires active leadership, continuous effort, and a commitment to the values and behaviors that define the organization. When leaders take culture seriously and lead by example, they create a workplace where employees thrive, customers are satisfied and the company flourishes.